Internal Communication Tools
Nov 2 - 4 | Miami
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Thursday, November 3 • 9:50am - 10:25am
Dropping a Bomb: How to Equip Leaders with the Tools and Information They Need to Deliver Bad News to the Organization
Golden Living

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Running a successful organization can’t be wine and roses all the time. Most organizations will at one-time experience challenges along their path to grow, struggle to stay relevant and run into obstacles as they try to remain competitive. As the internal communications lead, your job is to give your leaders the tools and information they need to communicate and often a dose of courage to actually communicate it.


Delivering bad news is never fun, but this session will leave you equipped with the tools you need to be confident in your delivery of bad news, including how to:


  • Get all the information you need to prepare the communications plan and resources
  • Collect the main ingredients and construct the flow of a “bad news” message
  • Provide tips and tricks to your leaders on how to use the latest tools - practice with them, so they feel comfortable
  • Remain calm and calm those around you when in a stressful situation
  • Inspire and prepare your leaders for their “spotlight” moment

Michelle Metzger, Director of Communications

Golden Living

avatar for Michelle Metzger

Michelle Metzger

Director of Communications, Golden Living
A veteran communications pro with over 20 years of experience, Michelle Metzger has led crisis communications for companies of all sizes. From multi-billion dollar publicly traded giants to smaller boutique companies, Michelle has helped equip executives with just the right communications... Read More →

Thursday November 3, 2016 9:50am - 10:25am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach