Internal Communication Tools
Nov 2 - 4 | Miami
Venue, Pricing, & Registration Details
General Session Case-Study [clear filter]
Thursday, November 3

9:15am PDT

Size Matters: What Big Companies Can Learn About Communications From the Little Guys

When ADT was purchased by a Private Equity firm and merged with a smaller security firm, Protection 1 (P1), it was a massive change for their employees on both sides of the business. When it came to Communications, there were challenges and opportunities. While ADT has the tools and the scale, P1 had way more personal touch to their communications. In many ways, ADT’s size was the biggest barrier to creating meaningful communications that connected each employee to the leadership team.


Learn how ADT's combined Communications Team became “Better Together” (their integration mantra) and how to guide your employees through change, including:

  • Utlizing face-to-face leadership engagement - still the most effective way to engage employees
  • Recognizing the importance of multiple communications channels in times of change (reach people where they are, versus making them fish)
  • Engaging non-desk workforce using tools and technologies – on a shoestring budget

Kristen Delphos, Director Employee Communications


avatar for Kristen Delphos

Kristen Delphos

Director of Employee Communications, ADT
Kristen is an experienced global communicator with over 12 years of experience in leadership communications, change management and employee engagement. Kristen has a breadth of internal and external experience and a depth of knowledge on leadership communications, having led communications... Read More →

Thursday November 3, 2016 9:15am - 9:50am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

9:50am PDT

Dropping a Bomb: How to Equip Leaders with the Tools and Information They Need to Deliver Bad News to the Organization
Golden Living
Running a successful organization can’t be wine and roses all the time. Most organizations will at one-time experience challenges along their path to grow, struggle to stay relevant and run into obstacles as they try to remain competitive. As the internal communications lead, your job is to give your leaders the tools and information they need to communicate and often a dose of courage to actually communicate it.


Delivering bad news is never fun, but this session will leave you equipped with the tools you need to be confident in your delivery of bad news, including how to:


  • Get all the information you need to prepare the communications plan and resources
  • Collect the main ingredients and construct the flow of a “bad news” message
  • Provide tips and tricks to your leaders on how to use the latest tools - practice with them, so they feel comfortable
  • Remain calm and calm those around you when in a stressful situation
  • Inspire and prepare your leaders for their “spotlight” moment

Michelle Metzger, Director of Communications

Golden Living

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Michelle Metzger

Director of Communications, Golden Living
A veteran communications pro with over 20 years of experience, Michelle Metzger has led crisis communications for companies of all sizes. From multi-billion dollar publicly traded giants to smaller boutique companies, Michelle has helped equip executives with just the right communications... Read More →

Thursday November 3, 2016 9:50am - 10:25am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

10:50am PDT

From No Clue to No Doubt: Harnessing the Power of Email to Transform Your Internal Communications
St. Louis Children's Hospital

Stuck with an outdated intranet, no internal social media and no data confirming communication effectiveness? St. Louis Children’s Hospital adopted the Newsweaver Internal Connect email platform to address these challenges and advance hospital goals. Results include a soaring number of employee comment posts, a top-tier click-through rate and national honors.

Learn how to transform your internal communication strategy through e-mail, including:

  • Creating an annual internal communication plan based on research and evidence
  • Addressing information overload
  • Enabling access from any device for a mobile workforce
  • Increasing engagement with interactive, people-focused content
  • Using data and benchmarks to measure success and challenge assumptions

John Twombly, Internal Communication Manager

St. Louis Children's Hospital

avatar for John Twombly

John Twombly

Internal Communication Manager, St. Louis Children's Hospital
John Twombly is Internal Communication Manager at St. Louis Children’s Hospital (3,000 employees) and has worked there 21 years. While his job always included internal communication, he successfully advocated for a full-time focus in 2015. Before joining the hospital he worked in... Read More →

Thursday November 3, 2016 10:50am - 11:25am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

11:25am PDT

Metrics and Me: How Measurement Will Improve Your Internal Communications Strategy

Establishing an Internal Communication function can be daunting. In this session you will see first-hand how Concur developed their Internal Communication function and strategy to create access to metrics that can measure employee engagement.

Hear how you can use a data-driven approach to prove the value of Internal Communication and inform important company decisions, including how to:

  • Increase the effectiveness of your internal email channel
  • Leverage data to be used to gain recognition and respect from senior leaders
  • Implement different tips on using video to engage your internal audience
  • Utilize metrics  to prove the value of employee communications

Jody Wilkins, Product Communications


avatar for Jody Wilkins

Jody Wilkins

Product Communications, Concur
Jody Wilkins laid the framework for the Internal Communications function at Concur when there were less than 600 employees in Redmond, Washington. Now, the team serves a global workforce of almost 8,000! His passions include spending time with his family, fundraising to end MS, and... Read More →

Thursday November 3, 2016 11:25am - 12:00pm PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

2:35pm PDT

Video Killed the Comms Star – Connecting and Engaging Employees on a Global Scale
Centers for Disease Control and Prevention

In order to reach employees in some of the world’s most remote places, the Centers for Disease Control and Prevention (CDC) has had to utilize engaging global communications tools. The CDC relies heavily on video communications to engage and connect employees on a global scale. The challenge of creating meaningful videos across cultures within your budget is no small task.


Learn how to work across executive, internal and external communications platforms to create videos that advance new business strategies, boost employee morale, share expertise and educate teams about new communication tools.


 You will hear real-world example and take-home strategies to advance your organization’s goals through video communications, including how to:


  • Build a video communication strategy for your C-suite
  • Create videos that connect and engage your people across the globe
  • Use videos for employee recognition and to advance new business priorities
  • Low cost options for video production
  • Tap into your marketing department’s work for internal communication needs

JoEllen Saeli-Lane, Senior Health Communication Specialist

Centers for Disease Control and Prevention (CDC)

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JoEllen Saeli-Lane

Senior Health Communications Specialist
JoEllen Saeli-Lane is a highly accomplished Speaker and Director of Internal Communications specializing in building global communications tools that engage teams at home and in some of the world’s most remote places. She currently serves as Senior Health Communications Specialist... Read More →

Thursday November 3, 2016 2:35pm - 3:10pm PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

3:10pm PDT

How to Produce and Implement Podcasts to Enhance Your Existing Internal Communications Strategy

Thanks, in part, to the success of blockbuster shows like NPR’s Serial, podcasts are having a bit of a renaissance. AT&T launched the Life at AT&T podcast to give listeners a behind-the-scenes look at what it’s like to be an AT&T employee in a variety of roles across the company.

With more people listening than ever, and more podcasts available to download, learn how can you add your voice and engage employees with audio stories, including how to:


  • Develop a plan to launch a podcast with leadership buy-in
  • Easily produce a high-quality (and affordable) show
  • Create an editorial calendar tied to strategic company priorities
  • Bridge the gap between internal and external teams to take advantage of current tools and extend the reach of your stories


Doug Magditch, Lead Consultant - Employee Communications


avatar for Doug Magditch

Doug Magditch

Lead Consultant - Employee Communications, AT&T
Doug helps lead internal social engagement programs for AT&T Corporate Communications. His responsibilities include managing Social Circle, the AT&T social media employee advocacy program, and the Life at AT&T podcast. The podcast is a monthly behind-the-scenes look at what it’s... Read More →

Thursday November 3, 2016 3:10pm - 3:45pm PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach
Friday, November 4

8:40am PDT

Mini-Workshop - The Future of Technology in Internal Communications: How to Choose the Right Tools for Your Organization
BroadSign & ICology
The speed at which technology changes and improves increases exponentially. While every piece of new technology may not be relevant to every company, it’s important for communicators to have a basic understanding of new technology and its capabilities. Internal communicators tend to be more on the bleeding edge (than cutting edge) of technology, providing a safer and more risk-free approach.  

This session will provide you with an overview of a number of new technologies, including how to:

  • Gain an understanding of each’s strength to see what would work best in your organization
  • Secure organizational buy-in into technology investments
  • Introduce new technologies into the workplace and boost user adoption


Chuck Gose

Founder & Host, ICology

Corporate Communications Practice Leader, BroadSign

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Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Friday November 4, 2016 8:40am - 9:15am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

9:15am PDT

Equipping Your Employees with All of the Right Tools
Reaching employees where they live is the key to communicating with a dispersed employee workforce. Verizon utilizes many different tools in order to keep employees connected.

Learn how to keep your employees engaged and informed using different tools, including:

  • Ensuring employees remain connected in a rapidly changing business environment
  • Keeping employees updated on strategic business goals
  • Involving employees in the process of updating communication tools

Edward Ford, Enterprise Community Manager

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Edward Ford

Enterprise Community Manager, Verizon
Edward believes that when people can easily connect with their colleagues and critical information, they can produce amazing results. He's committed to using his experience in communications, marketing and social media over the past decade to create a more rewarding employee experience... Read More →

Friday November 4, 2016 9:15am - 9:50am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

10:50am PDT

Utilizing Tools to Maintain Consistent Messaging and Keep Employees Engaged
City of Miami Gardens
Following this discussion, you will gain a better understanding on how to use different tools to  execute your internal branding efforts to ensure that the message is consistent, including how to:   


  • Increase communication and evolving your organization to become more transparent
  • Create a culture where employees begin to live the company’s values
  • Establish brand loyalty


Petula Burks, Public Affairs Director

City of Miami Gardens

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Petula Burks

Director of the Center for Public Affairs, Washington State Department of Health
Petula Celeste Burks, a public relations and communications executive with more than 15 years of experience impacting organizations’ presence and performance nationally, is the Director of the Center for Public Affairs, Washington State Department of Health. Prior to moving to Washington... Read More →

Friday November 4, 2016 10:50am - 11:25am PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach

1:40pm PDT

An Omnichannel Approach to Internal Communications
Dade Paper

Connecting with a diverse and multi-generational workforce in a meaningful way can be challenging. Find out how Dade Paper communicates with 1150 associates across 14 states by using a variety of tools. By mixing traditional communication methods such as newsletters and banners with modern platforms such as digital signage, video and social media, the company is able to engage with their employees on a regular basis.

Following this session you will gain an understanding on how to:

  • Reinforce company culture and values
  • Share strategic goals and progress towards those goals
  • Engage, inspire and recognize employees
  • Provide up-to-date information during a crisis

Laura Craven, Director of Communications & Marketing

Dade Paper

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Laura Craven

Director of Communications & Marketing, Dade Paper
Laura Craven is the Director of Communications & Marketing for Dade Paper, a distributor of janitorial and foodservice supplies with locations throughout the Eastern United States. Originally from Chicago, IL, Laura holds a BS in Accounting from Elmhurst College and studied organizational... Read More →

Friday November 4, 2016 1:40pm - 2:15pm PDT
El Dorado 1&2, First Floor Shelborne Wyndham Grand South Beach
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